SEO stands for Search Engine Optimization and it’s a complete system for webpages or websites to get organic real traffic from search engines.
In other words, “content for SEO” is the process of covering the complete topic through an article with perfect keywords that readers want to see from search engines.
Search Engines find the content with the help of SEO. let’s take the giant Search engine Google as an example Like how google understands content, how google analyzes the quality of an article, and lastly How they find the best content that is helpful for people?
Here comes the term called SEO friendly content writing!
An SEO-friendly article plays a great role to increase the chances that the piece article can rank on the search engine result page.
Table of contents
- Why Article for SEO is Important?
- What are the best SEO-friendly content writing tips?
- 1. Choose the best keyword
- 2. Write a perfect Title with keywords
- 3. Use Sub-Headers
- 4. Write unique Content including Keywords
- 5. Avoid keyword stuffing
- 6. Image Alt attribute
- 7. Keywords in URL
- 8. Interlink or link to your other post
- 9. Meta description
- 10. H1, h2, and h3 Headings
- Final Thoughts
Why Article for SEO is Important?
We all know that “Content is king.”
If we write a solid article that solves the visitors’ problems, the visitors will enjoy reading the entire content. This way search engines will think that this content is helpful and people are getting answers through this article.
On the other hand, if we do not optimize the Article for SEO there will be no chance to rank on the search engine result page.
Search engines follow articles containing content that uses the perfect keywords people are searching for.
As we all know search engines are getting more bosom friends for people looking for their existing answers.
That’s why when you’re creating an article/blog for your website make sure that all functionalities of SEO are properly optimized on your article.
The more you create an article for people and an article for SEO the more chances to see your content on SERP!
What are the best SEO-friendly content writing tips?
SEO friendly content writing is that which improves the clicks on your content from each traffic. In short, it helps you get more visitors/traffic to your site.
Anyone can write seo optimized articles but it’s important to follow some core steps when writing an article!
It is very important that your blog is well-optimized for SEO so that you can rank any post in SERP.
To write SEO friendly article posts, follow the step-by-step guidelines outlined below and if you already have blogs posts that aren’t well-optimized then set aside some time to go back and make the necessary modifications to them.
Below I’ve covered the topics that you need to follow to write a seo optimized article.
I believe all the steps I mentioned below will be the best SEO-friendly article tips for you!
Also, It would be a tremendous SEO strategy guideline for your content writing Journey!
So get started now…
1. Choose the best keyword
It is very important to choose the perfect keyword for our blogs.
A keyword or words that users type and enter on search engines to get the best answer from SERP.
So, I think you should prioritize the keywords before starting any content/blog. You need to pay attention and put your best effort to peek at the best keyword or phrase for your blog.
For example, I’m showing you a sample of how you can do it yourself,
Go to SEMrush and select the Keyword magic tool on the left sidebar
Then type any of your focus words on the search bar like below…
And then you can see the result of this keyword as you can see in the below image…
So, here you can see the top keyword list also the search volume as well.
You can make better keywords after researching like this.
However, You should choose the keyword that has low competition & high search volume.
This means that people are searching for them and are not hard to rank. The competition is also low because there aren’t many other websites ranking for your chosen keyword.
Here I want to say one thing you can use paid tools to research keywords and if you are a newbie or do not want to spend money on keyword research you can use “Free SEO Tools” like Google Keyword Planner and many more.
You can also use Google Trends to get more data about how famous different phrases & keywords are over time.
This will give you the best idea of which keyword the audience using most.
2. Write a perfect Title with keywords
The title of your post should be short and concise.
You should include the title that you already have researched the keyword you are targeting earlier in order to get more visitors to your blog.
Most of the people I have seen write articles but do not place the keyword in their headline/Title.
I would say, this is a big mistake because if you want to rank high on the Google search results page, it is absolutely important to have a good title and description of your article so that people can easily find it on Google or other search engines when they want to find something through a search term.
Do not forget to place keywords on your title/headline also make it a catchy title to increase your CTR(Click-Through-Rate) On Google or Other Search Engines.
Make the title descriptive, but not make it too long.
One thing to remember is that you should place the keyword somewhere within the first few words of the title.
This is the way search engines find your content more easily when users are searching for similar topics.
3. Use Sub-Headers
A subheading or subheader is the second/mini headline of any article.
Subheading also plays an important role in grabbing users’ attention to stay and read the full blog.
Subheadings encourage the reader and tell them that the content would be more exciting and full of information.
Nowadays Google counts it as a part of content SEO.
If you are a person who wants to write accurate and well SEO-optimized content, then you should make it a priority.
4. Write unique Content including Keywords
The most important step for SEO is to write unique and original content.
Always google prioritize unique content which solves people’s problems.
The more unique content you create the more chances to rank faster on google.
So, make sure your article attracts readers and they are feeling good to stay with your blog.
Here I’m telling you the best benefit of original & unique content is when visitors visit your blog then it’s a huge chance to stay and read the complete blog.
That’s the way audiences feel better to read your blog and then share your blog with their friends or networks.
Unique Content gets a large number of social shares.
This way Google can Understand that this content is useful that’s why people are feeling good to share on social media like Facebook, Twitter, Pinterest, LinkedIn, and many more.
So it can be a great way to rank any content on Google by creating unique and original content.
5. Avoid keyword stuffing
The most important thing to remember when writing content for search engines is not to use too many keywords at once.
The result of stuffing can be unnatural keyword density. Which can be harmful to your content as a result Search engines can easily understand that the content isn’t well-optimized and use the main keyword repeatedly to rank faster.
But this is not the right path that google wants from a blog.
The result of stuffing can be unnatural keyword density, which can negatively affect your rankings in Google and other search engines.
I’m giving you a real-life example if you want to place the main word/keyword “SEO friendly content writing” in your article headline or paragraph, make sure not to use it repeatedly within those same paragraphs or sentences. where you can also try using synonyms or paraphrasing instead of repeating it again and again throughout these particular sections of text (e.g., “SEO-friendly content writing”).
So, it is hardly recommended to avoid keyword stuffing when writing an Article.
6. Image Alt attribute
Most People may think that Why Image ALT? Can Google read any image?
The answer is yes! Google recognizes any image by its ALT attribute.
An alt text tells search engines what this image is all about.
The ALT attribute is used to describe any image.
But do not forget to place keywords for that image.
On the other hand, It is essential to make sure your alt attribute is relevant to that image, so it will help search engines find it more easily in their databases.
7. Keywords in URL
Including keywords in URL is very important, “In this way, Google will recognize this webpage is all about that keyword”
But things to keep in mind when making the best URL:
- Always try to include keywords at the beginning of the URL.
- The keyword should be in lower case with spaces or dashes (for example, “example-URL”)
- You can make the full URL lowercase.
- the phrase/keyword in the URL should be created for the topic that you have discussed on your blog. Also, do not it irrelevant, you should make it relevant to your topic.
- Use hyphens in your URL. Because It is easier for google web crawlers to identify the full information that your site has.
However, if you understand and apply the above points well then hopefully your URLs will be optimized properly.
8. Interlink or link to your other post
Interlink or Internal linking means linking to your other blog post.
It goes without saying that linking from your most recent post to your other posts is very important.
Interlinking is the most critical part of SEO. And it is totally essential thing that you can do on your website to guide Search Engines and visitors to the desired pages that you think are important.
Here I’m not telling that Internal linking is a ranking factor, I just want to say, It’s a good path to tell Google which pages are essential “as Google Jone Mullar said”
Google always prefers a website that is well organized and full of accurate information.
When you link from one blog to another, Google will understand that the blog post you linked to is more informative.
In this case, it gives a positive signal to your visitors and search engines
However, It’s a part of SEO friendly content writing factor!
9. Meta description
As Search Engine Algorithms are continuously changing to make SERPs more user-friendly so that audiences can easily get their best answer when they search on google for any needs. In this case, you’ll get the importance of meta text.
So, Here’s a question arises why use META Description for any blog?
The answer is Google Always recommends using Meta Description when anyone publishes any blog on their website.
you can say Meta description is a mini part of a snippet.
It can be said that meta-description is a little part of the snippet but it cannot be neglected if you are a conscious writer.
Meta-description plays an important role to tell the search engines and audiences what your blog or webpage is all about.
The most important part is if you use a catchy meta-description it will attract searchers’ eyes so there will be a huge chance to get clicks on your blogs.
Special Note: Do not forget to use your Focus word/keyword.
10. H1, h2, and h3 Headings
It is very important to use the right Heading tags if you want to create a well-optimized article.
And it’s another aspect of SEO writing.
However, by default SEO-Optimized themes make article post Title as H1 Heading tag.
After that, you can use h2 Heading Tag for Sub-Heading.
Also, you can use the h3 heading tag for other headings.
Using Proper Heading Tags is very essential for effective SEO writing.
In other words, It would be worthwhile to use it properly when you are writing a long in-detailed blog post.
What would be the Next Step of SEO Writing?
There are lots of aspects of SEO Writing but above I just mentioned top SEO Writing factors.
And I truly believe that will help boost beginners to advanced writers.
As you all know Search Engines always change its algorithm every year so it’s very important to stay up-to-date with the latest SEO trends every time.
You can make yourself up-to-date over time if you follow the article that I linked above.
It goes without saying that staying up-to-date is crucial to sustaining yourself as an expert in the digital world.
As you have understood the top ways to write SEO friendly content. You can’t skip any tips that I mentioned above one by one.
Using the tips above, you can make well-written content for SEO also it will be user-friendly as well.
From my side, try high-quality backlinks after publishing any content if possible. This will ease your way to rank faster on search engine results pages.
Hardly Recommendation: Always Write for people, solve audience problems and Write SEO-friendly content properly. It will boost your SEO writing & will give you the best result!