Tips to build your Audiences on Medium

Are you seeking strategies to build yours following on Medium? This platform is a wonderful way to engage with people and express your thoughts, but it requires more than just producing material to grow a following. In this blog article, we’ll discuss 10 ways to help you expand your audience on Medium, from establishing a specific topic to leveraging Medium’s built-in capabilities. Whether you’re new to Medium or a seasoned expert, these strategies will help you enhance your exposure, interaction, and readership. And hence, let’s get started and start expanding your Medium audience now!

Is Writing on Medium worth it?

Writing on Medium can be worth it if you’re wanting to acquire visibility, develop credibility, and perhaps make some revenue. Indeed, the platform has a significant user base and is known for providing high-quality material. While the earning potential through the Partner Program is contingent on several circumstances, posting on Medium can help increase your reach and position yourself as an authority in your profession. Eventually, whether or not it’s worth it will depend on your objectives and expectations.

10 Best ways to build Your Audiences on Medium

As you know the potential of medium now it’s time to build your network or audiences on a medium platform. To do this properly just keep reading and follow all the steps mentioned below.

1. Choose a specific niche or topic

Choosing a specific niche or topic is important when establishing your following on Medium. By narrowing down your emphasis and writing about a single topic, you may attract readers who are interested in that specific topic. This will allow you to establish yourself as an authority and generate a focused audience. For example, if you are enthusiastic about photography, you may publish articles and tutorials on the subject, offer your ideas and skills, and attract readers who are passionate about photography.

2. Create high-quality, engaging content

Producing high-quality, engaging articles is the cornerstone of establishing an audience on Medium. This involves creating well-researched, insightful, and engaging pieces that bring value to your readers. Your content should be easy to read, well-organized, and visually appealing. Likewise, take the time to examine your work and fix any mistakes before publishing it. High-quality content will attract readers, enhance engagement, and urge them to come back for more.

3. Utilize keywords and tags to increase visibility

Using keywords and tags is an excellent way to improve your article’s visibility on Medium and attract more readers. Adding relevant keywords to your article’s title, headers, and body makes it simpler for people to locate your information when looking for a certain topic. Also, Medium allows you to add tags to your articles, which helps organize them and make them easier to find. By optimizing your work with keywords and tags, you may enhance your chances of appearing in Medium’s search results and attract more users.

4. Use visuals and multimedia to enhance your stories

Incorporating pictures and multimedia into your Medium stories may drastically enhance the reader’s experience as well as make your information more interesting. Visuals like photographs, videos, and infographics help break up the text, making your content more visually appealing and simpler to read. Moreover, multimedia, like music and video, can add new depth to your stories, making them more interesting and interactive. By adding these components, you can make your tales more memorable and enhance the odds of readers sharing your work.

5. Engage with other users and build relationships

Engaging with other people on Medium is a crucial part of establishing an audience. By commenting, replying to comments, and creating connections with other Medium users, you may enhance engagement, attract new readers, and grow your network. While communicating with other users, keep in mind to be respectful and provide value to the topic. Developing relationships with other Medium users can also lead to cooperation possibilities and the possibility to cross-promote your content.

6. Use Medium’s built-in tools to promote your content

Medium offers a range of built-in features that can help you publicize your work and attract new users. For instance, the “Recommend” option lets you promote other users’ stories to your followers. Medium also includes a function called “Publications,” where you can submit your articles to be featured in some of these publications that correspond with your specialization. In fact, Medium includes a feature called “Series,” which allows you to group your posts together and make it easier for people to follow your work. Using these methods can help enhance your exposure and attract more readers to your work.

7. Promote your Medium content on other social media platforms

Promoting your Medium posts on other social media platforms is a brilliant way to reach a larger audience and attract new readers to your Medium identity. By sharing your articles on channels like Twitter, Facebook, and LinkedIn, you can enhance awareness and drive traffic to your Medium profile. Besides that, you can also join relevant groups and forums on social media networks that fit with your expertise and publish your Medium articles there. Keep in mind to always include a link to your Medium profile in your social network biographies to make it easier for people to locate you on Medium.

Related: How To Promote any Business On Social Media (5 Organic Ways)

8. Collaborate with other Medium users

Collaborating with other Medium members can be a fantastic way to increase your following and attract new readers. By working together with other bloggers, you can cross-promote your material, share readership, and get exposure to new readers. Collaboration could be something as basic as submitting a guest post for another Medium user’s profile or co-creating an article together. It can also entail interviewing experts, co-hosting an event, or developing a series together. Working with others can help you increase your reach and attract potential readers.

9. Network at Medium events and communities

Networking at Medium events and groups is an excellent opportunity to create contacts and interact with other Medium users in your field. Medium regularly hosts events, webinars, and seminars that provide an opportunity to engage with other writers, publishers, and readers. Joining Medium communities like clubs or groups that correspond with your specialty can be a wonderful way to engage with other Medium users, distribute your work, and gain exposure to new readers. By networking and creating contacts, you can boost your visibility, obtain feedback on your material, and attract new readers.

10. Consistently publish new content and updates

Consistently producing fresh content and updates is key to growing and retaining an audience on Medium. By constantly releasing new articles and stories, you can keep your audience interested, attract new readers, and enhance your exposure via Medium’s algorithm. This doesn’t imply you have to post every day, but having a consistent publication schedule can help you develop a pattern and generate momentum. Besides this, be sure to keep your profile updated with new content, including a bio, recent articles, and social media connections, to make it easier for people to discover you and follow your work.

Related: How to rank videos on YouTube faster(9 steps)


Building an audience on Medium takes some effort and time, but by following the guidelines suggested in this article, you can boost your visibility, interaction, and readership. From picking a certain niche or topic to leveraging Medium’s built-in capabilities, these suggestions will help you attract new readers and increase your following. Finally, creating an audience on Medium is not a one-time exercise; it’s a continuing process, so be consistent and persistent in your efforts. By applying these techniques, you’ll be well on your way to creating a dedicated audience on Medium.

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